Digital leadership: Is your charity delivering what your beneficiaries want?
While some charities are behind the curve in adopting today’s tech, some are inspiring trailblazers. Eastside Primetimes chief executive Richard Litchfield outlines how this issue focuses on ‘The Digital Charity’ of the future, and brings practical cutting-edge insights about what you can do to increase digital adoption in your charity.
Digital technology plays such an integral part in all of our lives but charities are, in general, slow to adopt and to leverage the benefits. A recent report, for example, shows that 63% of charities said that they don’t have a digital strategy or much digital in their strategy.
In this edition we focus on how to take advantage of the incredible opportunities that technology gives charities to reach into people’s lives and help them, as well as make operational and efficiency gains which don’t cost the earth.
An astonishing fact is that more than 250,000 apps are available to support people to have better mental health which indicates how start-ups and other tech-savvy organisations can use technology to disrupt services that charities traditionally offer. These trends are only likely to continue.
We argue though to be wary about focusing on threats or negative generalisations about the charity sector because there are many digital pioneers, two of whom we shine a light on in this edition. First, we interview Janet Thorne to understand how she led a digital transformation at Reach Volunteering moving its volunteer and charity matching services online, and then Chris Martin describes the development of The Mix’s award-winning sexual health services. These are brilliant examples because they show how the leaders of small and medium charities don’t need large budgets to create digitally confident organisations.
We also speak with Francis Runacres of the Arts Council to understand the funder’s perspective and how they are tackling the digital barriers that arts organisations face through a variety of initiatives including a Digital Culture Network, training, advice and funding.
Our digital consultant, Steve Calcott, keeps it practical with seven tips on how to make digital improvements wherever you are starting from and we also offer a ‘top 10’ of articles, videos, resources and tools available to charities looking to up their digital game.
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Eastside Primetimers’ digital team for charities takes a jargon-free approach and offers support with digital strategy, digital trustees, systems audits, GDPR and much more.